22 / 04 / 2021

How to create business offers?


Preparing an advertisement or business offer seems like a relatively simple task and therefore it often does not receive the attention it deserves. Meanwhile, the way you prepare it may significantly support or hinder the process of selling your company, searching for investors or attracting business partners. So how to prepare an offer so that it attracts the attention of investors? How to create a positive image of your offer or services? This is what we are going to talk about today, so make yourself a cup of tea and find a comfortable seat, because you are going to learn a lot about this topic.

Key information on the company's activities

When selling your company, looking for investors or searching for customers and business partners, the description of your company's activities plays a crucial role. In this section, you should outline what your company does, what products or services it offers, what are its strengths and weaknesses, which employees it has and anything else that might be of interest to a potential customer. Additionally, you can include some details such as the legal form of the business, number of employees, location of the enterprise, information about the market situation, possible development plans, etc.  Remember that when creating a description you want to arouse the interest of a potential buyer, investor or partner, so try to provide detailed information and do not be untruthful. Consider what information you would like to see in an advertisement when looking for a company for sale and include it in your own business offer.


Detailed description of the financial status

The next issue is finance. When you are preparing a business proposal to sell your company, you will need all the information you can get about the company's financial status, as well as forecasts for future operations and growth. Collect detailed financial data - ideally for the last two or three years. We understand that you may not want or be able to make this information public, so it is optional. However, remember that this type of information may encourage a potential buyer to contact you. Either way, it's a good idea to prepare the financial documents that you will need to negotiate with the buyer anyway.


Determine the expected price


Carefully analyse all financial information and future forecasts for the business and determine the price range, i.e. the lowest and the highest price you would like to achieve from the sale of the business.  This will be a starting point for further negotiations, but do not artificially inflate the price, as it may scare off potential buyers. Monitor the popularity of your offer and the situation on the market to sell your business at the best possible price without the process taking too long. Based on this, you can try to match the price to the interested party.


These are the essentials when it comes to creating a compelling sales offer, so be sure to take our advice into account when you start your own pitch.

return to the list of articles