16 / 12 / 2020

Business Model Canvas ? what is it and why it is especially valuable for entrepreneurs?

Business Model Canvas is a strategic management and a kind of a starter template for the business model. It is a visual chart consisting of nine blocks. These are elements describing the position of company or product value, infrastructure, customers, as well as finances. It assists firms in aligning their activities by illustrating potential trade-offs. The Business Model Canvas was originally proposed by a Swiss business theorist, author, speaker, consultant, and entrepreneur Alexander Osterwalder based on his previous work on the Business Model Ontology.

The Business Model Canvas, as a program and its accompanying book and working method, is a tool that has for many years facilitated entrepreneurs and coaches all over the world to think of new business models and to describe existing ones in a fast and clear way. The effect of working with this template can be presented e.g. to an investor or as a prototype, which will help us to explain the idea to other people e.g. during workshops.

This business model diagram consists of nine blocks representing different aspects of the company's functioning:

 

return to the list of articles