12 / 10 / 2020

7 golden rules of negotiation

The ability to negotiate is essential both in professional and private life. Successful negotiators should be endowed with several important qualities, such as communication skills, the unambiguous expression of their thoughts and goals, personal culture, knowledge, decisiveness, as well as a sober assessment of the situation and the identification of their priorities. Unfortunately, not everyone is born with them, so in order to feel at ease during business talks and achieve satisfactory results you need to prepare yourself for them properly. It will be helpful to become familiar with the most popular negotiation tactics and a few golden rules that we have prepared especially for those who want to be experts in this field and with a smile on their faces achieve great negotiation success.

  1. Clearly express your wishes and requirements. The first principle of a transparent and successful negotiation is to communicate your priorities, expectations and goals concisely and culturally to your fellow interlocutor. For this purpose, before negotiations, it is worthwhile to prepare ourselves and write down a list with a gradation of the company's or own priorities.
  2. Have a positive attitude. The basic principle before starting negotiations is a positive attitude towards the other party. We cannot sit down to talk to a contractor who we do not trust and we suspect in advance that will want to take advantage of us in the course of negotiation.
  3. Be flexible. Don't stick to your initial position at all costs, present alternatives, give the other person a choice, of course without losing your goal out of sight. Look for common points between you and your interlocutor, present the benefits that your proposed solution can bring.
  4. Be assertive. This means that you give yourself the right to express your emotions, attitudes, opinions, needs and boundaries directly and firmly - while respecting the feelings, attitudes, opinions, needs and boundaries of others.
  5. Control your emotions.  During the negotiations, it is very important to manage your emotions. No matter what you hear during the course of negotiations, don't use the accusatory tone. Don't say that e.g. before, the other party promised better conditions for the next agreement and nothing came out of it. Also do not blame the interlocutor for any ineffective actions.
  6. Be prepared. Gather as much information as possible about the company and the employee with whom you will negotiate. Show your knowledge about the company's product, services and operations. By conducting in-depth research, you can gain important bargaining points, not to mention the improvement of your professional image.
  7. Listen. It is also important to be able to properly listen to and analyse the counter-negotiator's statements. This characteristic is associated with the ability to analyse the interlocutor's arguments, to logically formulate own opinions and demands.


By remembering and developing these 7 valuable principles, you will be able to make the most of your negotiating opportunities and achieve satisfactory results.

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